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AR Mall Navigation Experience
RELEVANCE OF AUGMENTED REALITY IN INDIAN MALLS
Augmented reality (AR) holds immense potential to revolutionize the Indian retail landscape, particularly within the context of shopping malls. By leveraging AR technology, malls can enhance their advertising strategies, improve customer navigation, and foster deeper engagement with shoppers. By using AR technology, malls can transform the shopping experience into a captivating, interactive, and personalized journey, propelling the Indian retail industry into the future.
A look at the Experience
Click to Pause the video.
Navigating large shopping malls can be a frustrating and time-consuming experience for customers. Current methods of navigation, such as relying on physical maps or asking mall guards for directions, are often inaccurate, outdated, or difficult to understand. As a result, customers often get lost or have to wander aimlessly around the mall, wasting valuable time and energy. This can lead to negative customer experiences, decreased brand loyalty, and reduced sales for mall stores.
Images have been taken at ORION Mall, Bangalore
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Testing
out the Prototype
Inside a shopping mall
ORION, Bangalore